Fifth Avenue Glamour Girl-Estee Lauder’s rise to the top. By Renee Rosen-Review

432 pages Berkley Publisher Publish date April 23,2023

About The Book

It’s 1938, and a young woman selling face cream out of a New York City beauty parlor is determined to prove she can have it all. Her name is Estée Lauder, and she’s about to take the world by storm, in this dazzling new novel from the USA Today bestselling author of The Social Graces and Park Avenue Summer.

In New York City, you can disappear into the crowd. At least that’s what Gloria Downing desperately hopes as she tries to reinvent herself after a devastating family scandal. She’s ready for a total life makeover and a friend she can lean on—and into her path walks a young, idealistic woman named Estée. Their chance encounter will change Gloria’s life forever.

Estée dreams of success and becoming a household name like Elizabeth Arden, Helena Rubinstein, and Revlon. Before Gloria knows it, she is swept up in her new friend’s mission and while Estée rolls up her sleeves, Gloria begins to discover her own talents. After landing a job at Saks Fifth Avenue, New York’s finest luxury department store, Gloria finds her voice, which proves instrumental in opening doors for Estée’s insatiable ambitions.

But in a world unaccustomed to women with power, they’ll each have to pay the price that comes with daring to live life on their own terms and refusing to back down.

My Thoughts

As I look over my Estee Lauder beauty products, I think to myself how fascinating it is that I’ve just read a book on their humble beginnings.
This compelling read will not be forgotten anytime soon.

Though I thought the book would be told from Estte Lauder’s point of view it is told by her best friend Gloria Downing’s point of view. Estee and Gloria have a love/hate relationship (sisterly/best-friend) love. Gloria’s family was rich until her father was jailed for many people investing with him with no return causing a scandal. Gloria changes her last name and must reinvent herself to avoid shame she believes.

She is now a shampoo girl at a beauty salon where she meets Estee who shows the women at the hair dryers her jars of beauty creams. Getting fired at the beauty salon Gloria feels down on her luck but it quickly picks up when she’s hired to sell beauty products at Saks Fifth Avenue. The top salesgirl quickly rises in the ranks and becomes administration. The beauty products Estee is selling her products at hair salons were made by her chemist uncle. She took over making these products in her kitchen, but I don’t believe she gave her uncle credit for his work.

Estee is desperate to get her products into Saks Fifth Avenue to be sold at their beauty counter.
Estee is portrayed as a needy and clingy woman running to Gloria for everything from bad breakups to sets backs in her makeup ventures. Was this her true personality, I don’t know for sure and I’m not sure the author knows either.

I did some research my own on this woman and it was fascinating reading. The author very accurately portrays Estee Lauder’s life and ventures. One thing I have seen is Estee’s determination to get ahead, become famous, get her cosmetics in the hands of everyone and have her products sold at Saks. She wasn’t afraid to step on toes to claw her way to the top.

In a male dominated world these women are not afraid to take charge and do things on their own terms regardless of who it affects. This has shot right to the top of my list of favorite books, and I know it’ll stay there. You do have to admire a woman from such a humble beginning who rose to the top with such an insatiable desire to succeed.

Pub Date 25 Apr 2023
I was given a complimentary copy of this book.
All opinions expressed are my own. 

I really enjoyed this book.

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